Educare Bharatha

  The Future Of Television A look at the future of television is provided by the NBA's recently concluded media rights agreement, which combines direct-to-consumer video and broadcast television. Getty Images The NBA's new media rights agreement is indicative of the medium's future direction and continues to evolve. Photo by Adam Glanzman. The NBA changed its media partners last month from TNT, which had been televising games since 1988, to NBC/Peacock and Amazon Prime Video. After the 2035–36 season, the $77 billion contract that covers 11 years will expire. As a broadcast network, NBC is seen by 125 million households in the United States. According to reports, Prime Video has 200 million subscribers worldwide and 115 million in the United States. The financial difficulties that the once-profitable regional sports networks have been facing are another indicator of the direction that television is going. AT&T SportsNet, which operates in four markets, left the RSN busi...